Rebuild your slow WordPress site as a fast, AI-discoverable Astro site
A typical Version Zero rebuild takes 3–5 weeks, costs £3,500–£12,000 depending on size, and replaces your current WordPress (or other) site with a fast, secure, AEO-ready Astro site. We migrate your content, preserve your URLs and rankings, and set up everything you need to start ranking in AI search.
Before vs after, on a real client site
What changes when you replace WordPress with Astro. Numbers below are typical for a small business marketing site.
Numbers are typical for a small business marketing site. Your mileage will vary; we'll run a real test on your site as part of the free audit.
Should you rebuild or refresh your website?
Refreshing makes sense when your site is structurally sound but visually dated — same platform, same URLs, new design and content. A rebuild makes sense when the underlying platform is the bottleneck: slow, plugin-heavy WordPress, hand-rolled HTML, or a Wix/Squarespace site that won't ever score well on Lighthouse no matter how good the content is.
If your site loads in over 2.5 seconds on mobile, costs more than £100/month to maintain, hasn't been redesigned in 3+ years, or you've never been cited by an AI search engine, rebuild is almost certainly the right call. The new site will pay for itself in saved maintenance fees alone within the first year.
What does a website rebuild actually involve?
Every Version Zero rebuild follows the same four-stage process: Audit → Plan → Build → Ship. We start by auditing your existing site against Lighthouse, schema validators, and live AI queries. Then we map every URL, content block, and integration into a written rebuild plan that you approve before any code is written.
The build phase replaces your existing site with a brand-new Astro site: new design system, all content migrated, schema baked into every page, llms.txt and llms-full.txt published, sitemap auto-generated. You see staging weekly. At ship, we cut over with 301 redirects, submit the new sitemap to Google Search Console and Bing Webmaster, and monitor for 30 days.
How long does a website rebuild take?
A standard 8-page Starter Rebuild takes 3 weeks from kickoff to launch. A 20-page Growth Rebuild takes 4–5 weeks. Bespoke rebuilds with ecommerce or custom integrations vary, but most still ship inside 8 weeks. The biggest variable is your responsiveness on content review — projects that wait on client copy slip more than projects with the copy ready upfront.
We work in weekly sprints with a fixed scope and a fixed price. You get a staging URL on day one and updates every Friday. If we're going to miss a deadline, you know about it the week before — never on the day.
What technology will my new site use?
Every rebuild we ship is built on Astro — the framework that consistently scores 100/100 on Lighthouse without tricks. For content management we default to Astro content collections (markdown files in your repo), which keeps the site fast, portable, and free of CMS lock-in. For larger or content-heavy sites we'll deploy Sanity, which gives a clean editor UI without sacrificing performance.
Hosting is on Vercel, with global edge delivery, automatic HTTPS, and instant rollbacks if something breaks. Forms can use Formspree, Web3Forms, or a custom Vercel serverless function — your choice. Analytics defaults to Plausible or Fathom (privacy-respecting, no cookie banner needed) but we can wire up Google Analytics 4 if you've already invested in that ecosystem.
Will I lose my SEO rankings?
No, and this is the most common worry we hear. Rebuilds done badly can absolutely tank rankings — but rebuilds done correctly almost always lift them. We map every existing URL to its new equivalent and put 301 redirects in place at launch. Google understands 301s as 'this content moved here permanently' and transfers ranking signals across.
On top of that, the new site is faster, has better Schema.org coverage, and has a structure AI engines actually understand. We've yet to see a Version Zero rebuild that didn't see organic traffic improve within 90 days of launch. As an extra safeguard, we audit your existing inbound links via Google Search Console *before* the rebuild starts so nothing valuable gets dropped.
Pricing
Three tiers. Fixed scope, fixed price. Quoted per project after the free audit.
- ✓ Up to 8 pages
- ✓ Content migration from existing site
- ✓ AEO baseline (schema, llms.txt, robots.txt)
- ✓ Mobile-first responsive design
- ✓ 1 round of revisions
- ✓ 30 days post-launch monitoring
- ✓ Up to 20 pages
- ✓ Full Schema.org implementation
- ✓ Blog/answers section setup
- ✓ Custom design (not template)
- ✓ 2 rounds of revisions
- ✓ Cal.com or Calendly booking integration
- ✓ 60 days post-launch monitoring
- ✓ Unlimited pages
- ✓ Ecommerce (Shopify or Stripe-direct)
- ✓ Custom integrations (CRM, ATS, etc.)
- ✓ Sanity CMS for high content velocity
- ✓ Multi-stage UAT
- ✓ 90 days post-launch support
Rebuild questions, answered
The questions we hear most often during scoping calls.
What's included in 'content migration'? +
Do you write the new copy or do I? +
Can you migrate my existing blog? +
What happens to my email and other services? +
Do you offer ongoing maintenance? +
What if I'm not in Greater Manchester? +
Get a free rebuild audit
Send your URL and we'll send back: current Lighthouse scores, schema gaps, AI citation tests, and a written estimate of what a rebuild would take. Five working days, no obligation.