Hi, I'm Will. I rebuild websites that AI search engines actually cite.

I'm based in Bolton and I run Version Zero — a small studio that rebuilds slow, invisible websites for businesses across Greater Manchester. Every site I ship is fast (sub-second), structured for AI search engines, and built on Astro.

Before Version Zero I founded Bright Sustainability, which still runs as a carbon literacy business, and shipped products including Emitrics (AI carbon accounting), Junkan (AI for charity retail), and Juncta. I also publish The Fractional PM on YouTube.

Day to day I run audits, plan rebuilds, write Astro, and talk to clients. Every project goes through me — there's no account manager layer between you and the work.